Don’t be afraid to Write a Book or Speak – they go hand in hand.
When I first started writing my newspaper column back in 2001, I was quite content to hide out behind my computer. I was resistant when my editor insisted they have a photo to run with my column. I wanted people to base their opinion of me on what I had to say, not what I looked like.
Now I’m in newspapers all over and I realize that a one inch by one inch photo is simply another way for people to connect with me. It’s all about connection. I tell my authors to include a headshot on the back cover of their books so readers can begin to make a real connection with them. Our writing is a human to human conversation. Knowing what someone looks like helps make it real.
The other piece to making connections is speaking. I resisted that too, in the beginning. People loved my writing (thank you!) and invited me to speak to their groups. I was a nervous wreck at the thought of speaking in front of people. I also had no idea how much it could help my business growth.
I didn’t know Catherine Johns back then (yes, the Catherine from Chicago radio) and she has since given me some tips on how to speak with power and presence. Before working with her, the thought of speaking made me feel more like saying “I think I might puke!” Yes, I was that nervous.
I have since overcome my fear of public speaking and now I love it. I realize it too is about connecting. It is a conversation. Human to human.
What I teach with writing, Catherine teaches about speaking. Writing and speaking are about getting out of your head and into your body and heart to truly connect.
As people talk to us about growing their business, some feel they need just writing or speaking to help their business, not both. Some folks want to write a book and have resistance to speaking. Some want to improve their speaking, but feel a book is out of their reach.
Catherine and I both know writers need to be able to speak, and speakers need to be able to write. We each provide the tools to help our clients do just that with confidence.
We have teamed up for a 1-day workshop titled On the Page & On the Stage.
The two go hand in hand. Reid Tracy, CEO of Hay House Publishing, knows that too. He says, “Most of our Hay House authors earn money by talking about their book too. The book gives you the foundation to build your expert status and credibility in your field, and also opens up other lucrative opportunities that you would not otherwise have.”
Every day I teach clients how a book launches your “CEO” – credibility, exposure, and opportunities. Becoming an author opens doors. When you step through that door, you want to be able to speak with poise.
All writers need to know how to speak in front of a group, be it a book club or a group of business owners or entrepreneurs.
All speakers need a book to further their platform. Many groups in Chicagoland will not have you speak unless you are an author.
As Catherine puts it: Speaking and writing are two wings on the same bird. Get them both going … and they will take you to new heights.
That’s why it makes sense to work on speaking and writing together. To craft the message that will connect with your people and influence them to take action. And to find your own authentic way to deliver that message. On the Page and on the Stage.
People think a book has to be hard. Or take forever. Or be long. Nope. People think speaking has to be scary. Or only for those who crave the spotlight. Or for “other people.”